Mostrando las entradas con la etiqueta promotion. Mostrar todas las entradas
Mostrando las entradas con la etiqueta promotion. Mostrar todas las entradas

sábado, 2 de julio de 2016

A good day

   Someone spoke, far away. It was a very deep voice, capable of piercing through walls and any other objects. It was kind of annoying because the rest of the world was at peace except for that voice that appeared not to be able to calm down. When Jay decided to get out of bed, the voice appeared to be stronger but still difficult to understand.

 Jay stood up in front of his mirror. Not much light entered his room through the small window there was on the wall, but he didn’t turn on the light either. He just stood there, looking at himself. He observed every inch of his body until he decided he recognized himself in that image. It was a very strange to do but he did it quite often, just to check he hadn’t lost his mind or something. It was his biggest fear.

 He put on the t-shirt he had wore the day before and some sandals. He looked at himself again on the mirror and went out the room. The hallway was empty so he knew he had a good chance to arrive at the bathroom and not find anyone there. He walked rather fast and, when he pushed the door, he was happy to see there was no one there.

 It was difficult to live in a place like that, where almost everything had to be shared. There was one bathroom per floor but sometimes something would go wrong on one of them and chaos would ensue as people from one floor would have to go to the one above to shower or to take a piss. It was very annoying and it happen frequently.

 But that day, everything was good and empty. After he was done, he decided to go back to his room and grab his shower things. It was best to take advantage of the unusual situation and do what he had to do in the bathroom at once. He almost ran to his room, where he grabbed his towel, soap, his shampoo bottle and toothbrush with toothpaste. He ran back out and was surprised, again, not to see anyone around.

 It really was a strange day. He showered for a good ten minutes, washing his hair, getting all his body clean and brushing his teeth with ease afterwards. When he got out of the bathroom, there was someone waiting by the door. His name was Carl, or something like that. It was one of the junkies that lived on the room opposite to his. He just said “Hi” and moved on to his room.

 Trying not to turn around and see what Carl was up to, jay knew it was best not to interact with them too much. They were really strange people and they were always high on whatever drugs they could find. Sometimes it was scary, when they got really annoying, but Carl was apparently on a down mood that day. It was best for everyone that he was.

 Once in his room, Jay noticed a bit more sunlight was entering his room and he realized he was smiling. He didn’t do that often but his day seemed to be having such a good start, it was hard not be optimistic. He put on his regular clothes for a Friday and grabbed his wallet and keys before leaving the room once again. As he put the lock on the door, he gazed towards the bathroom and noticed there was a line made up six people and it seemed to be growing slowly. He really had been lucky.

 Outside, on the street, the sun was even brighter so there was no need for a jacket or anything like that. Spring had moved on to that stage when its more like summer than like winter, which was perfect because Jay only had one jacket and it was too old now to keep using it. He needed money to buy a new one before the next winter, in order not to die frozen on the street or on his bed.

 In the winter, he usually slept clothed as the building had no central heating and his room could feel like a freezer sometimes. But now, he didn’t have to think of that. Next winter was months away and his day was doing to good to be thinking of the bad things in life. He walked block after block, ten in total, until he got to the bus stop that was closest to is home. He hoped not to be late for it because sometimes he would arrive just as the bus was leaving and it could be another fifteen minutes until the next one came into the neighbourhood.

 He stood by the stop and realized there was only one other person waiting: an old woman who seemed to be sleeping. Maybe she had already been sleeping for too long. Jay looked at his wrist, to an old watch he had found on the street, and realized it was a bit earlier than normal. That may have been the reason for his luck so far. Or maybe it was just a coincidence. In any way, the bus would be approaching in any minute.

 As if he had summoned it, the bus appeared on the street and stopped right in front of Jay. He walked towards the entrance and realized the old woman wasn’t moving. He asked the driver to wait for a moment and decided to try and wake up the woman. At first, he thought she might have been dead because she was unresponsive but she finally woke up and stood up slowly to walk to the bus.

 Strangely enough, the driver had waited and he smiled at Jay for his actions. That was something strange but even stranger was the fact that, after paying his ticket, the old woman asked Jay to seat by her side in the back of the bus. He accepted the offer and sat up there, where the seats were a bit higher than the rest. He rarely sat on the bus, always standing up.

 The old lady thanked him for his help and told him she was going to visit her daughter in the hospital. Apparently, she had some problems with her lungs and was going to undergo a complicated surgery so the old lady wanted to be on his daughter’s side through all of it. Jay nodded as she told him every detail of her life, about her husband who had died five years earlier and about her grandchildren that rarely came to visit her. She seemed like a nice person. A person that rarely has anyone to talk to.

 Some minutes later, she asked Jay to help her to the bus exit. He did so and she surprised him with money, a proper bill that was maybe too much to accept. She noticed Jay’s doubt to grab the bill and just put it in his hands. She said she was grateful for all the good people in the world and then pressed the button to let the driver know she was walking out. She did so rather fast, faster than he thought she could move.

 Still confused, he got out of the bus himself ten minutes afterwards. He had put the bill in his wallet but was still thinking about it. It wasn’t a common thing that random people would come up to you on the street to give you money. To be honest, his problems with money were always about not having enough, not the opposite. So he was very confused about what had just happened. As he arrived to work, he quickly forgot about it as the good day he was having may come to an end right there.

 He worked in the kitchen of a fast food restaurant, one of those big chains that makes burgers and nuggets and fries. At first, he loved the smell of it all, even of the ice cream as it got out of the machine. But now, after almost a year of working there, he had become rather oblivious to all of it. He flipped burger some days, some other he had to put salt on the fries or lift boxes with every single product they used in the restaurant.

 His shift began early in the morning and ended around eight o’clock at night. Sometimes he would stay more time because his supervisor would need something but, again, that day was a bit different. He was going to clean the floors but instead his supervisor wanted to have a word with him, He thought that, for sure, that was the end of his very good day.

 His supervisor, a very young man with lots of pimples, had decided to put him on the register. It was a promotion. He would win more money, as he had to learn some new things. He had to start right away so he had to learn fast. All day long, he did great, learning all the codes rather fast from another cashier. He smiled to every client and one of them even told him to keep the change, which was a very big tip. That day was really strange and he was really liking it.


 At night, back home, he counted the money he had made and was happy to know he was a bit closer to what his goal was, which wasn’t really clear. He thanked life for such an amazing day and hope all others would be the same.

miércoles, 4 de noviembre de 2015

Going...

“Well, I will just have to live with that, I guess.” So thought Roger, a thirty-year-old singer who had recently released his first album. He had been trying for a long time now to have a record around and he had finally achieved his dream. But a routine visit to the doctor had changed his life forever. It had been the look on the doctor’s face that said it all and nothing, at the same time. He asked Roger some questions beforehand, like “What are your parents like?” and “Do you know of any illnesses in your family?”. He had answered as best as he could but the truth was that those answers and those questions didn’t matter at all. The doctor seemed authentically shocked and sad when he told Roger he was going to loose his eyesight in a matter of months.

 The reasons were very technical. He cited some scientific names and a number of reasons for this to happen but Roger didn’t care about that at all. He just wanted to now if there was a cure or if he had heard correctly. The answer to the second question was obvious but to the first, there was no real answer. The doctor sent Roger to other doctors, specialists, who would now, more about his condition and maybe they would be able to help them. He assured Roger that his condition was very unique and that’s why he had noticed it right away. Maybe if it was in the earliest stages, the disease could be stopped somehow but he didn’t even try to guess how that would be done. He seemed pretty appalled but Roger didn’t notice, right then he didn’t care about anyone but him.

 Roger walked home in order to think a bit about what had just happened. Moments earlier, he had been pretty happy, telling the doctor the name of his album and telling him it was going to be a huge hit. People liked him before, when he started rapping as an amateur and even more when he actually started to train in order to be a proper singer. He had participated in contests all over the place and had dedicated his life to his music for the last few years. All of that was pure joy until that moment. He didn’t cry but he wanted to. He felt desperate and hopeless at the same time and, although he knew it wasn’t it for him, he would never be the same.

 When he entered home, he avoided talking to his roommate, who happened to be his manager. Malik had always been there for him, being his cousin and all, and he knew he could trust him but he didn’t want to talk. He just wanted to go to bed and try to get some sleep, even if the summer sun was high in the sky outside. He didn’t care about at as he secretly wanted to disappear right then. When he woke up, his cousin had ordered some pizza and had left him some on a plate in the kitchen. He wasn’t there anymore, probably because of business. Roger ate and thanked Malik for leaving him alone to think. It was then when Roger finally cried in silence, his tears falling to the ground in complete silence.

 The next day, they had an appointment in Jamz Records. The album had been released a month ago and they needed to have a meeting to discuss how everything was doing and if further efforts to do a campaign for the album had to be done. There were already plans for a national tour but now Jamz wanted to add a couple of foreign dates as the digital download was receiving rave reviews in other countries. Roger tried no to force his face too much to make a smile and he felt that the he was able to do that but it hurt. He was just not into hearing people talking and talking right now. In secret, he had thought of just dying in his room, one way or the other. He was desperate and wanted everything to have a fast conclusion.

 He also went to a couple of specialists who wanted to try some new medicine with him. It was mainly about using natural things to make his illness go away or at least act slower. He was told that it would take months to be rendered blind by the disease but the specialists agreed that they could make it slow down to give them more time to discover something that could stop its advance altogether. This cheered him up a bit, as it was some hope he didn’t think he would have. He took all the medicine, all the eye drops they gave him to take. He just wanted for this entire nightmare to be over soon and just be able to enjoy music like he had before. After all, he was promoting an album.

 Actually, Roger was unable to go to his next appointments with the specialists. Malik toured him around the city, going from radio station to radio station, giving out singles of his most recent release. The idea was authorized by Jamz, as they thought giving the album a personal seal as the artist handing out singles may create a certain myth about the artist that they could use in the future. Roger had a nice time going from door to door as he was asked to sing several times and also talk a bit about whatever it was that they were talking about. He felt important and loved and he needed that more than ever before. So he enjoyed the experience from start to finish, as he felt like a proper rapper.

 The album went on to have amazing sales and then the tour became a reality, with even more dates added to it all over the place. Roger was going to be on the road for at least three months, a very long time which scared him do to his disease. He visited the specialists before leaving and they gladly confirmed the disease had slowed down and it wasn’t advancing as fast as before. They gave him new medicine and begged for him to try to shorten the tour, if it was possible. Besides, they asked Roger to wear sunglasses at all times in order not to force his eyes too much. Hope was very much alive and he decided to be a good boy and just follow everyone’s advice.

 The first date of the tour was simply the best day of his life. People were cheering his name and they all sang the lyrics at the same time he was rapping and singing. He was pumped all through the performance, even in such a small venue (about a thousand people could fit in). When it was over, he signed autographs on copies of his album and posed for pictures with many people, men and women and even some kids that somehow appeared after the show. He celebrated that night at the hotel with a small party, thanking everyone involved in putting him in the place where he was now. He felt like the luckiest man on Earth and he just wanted to share that feeling with every single person.

 The following dates, he used his sunglasses and received praise for that particular style. Many more pictures were taken and autographs signed. He even got to do some press, mainly radio but also interviews for magazine that were specialized in music. He was glad to receive anyone interested in knowing his story, his struggle from when he was just a boy dreaming to be a singer and then having to do something else for a living because he had nowhere else to go but even then still singing and rapping and being who he really was. People liked his story because it felt real and honest and he loved to talk about it because he was very proud of his roots and of his pathway to recognition.

 The following day from that interview, he had his first foreign date. It was on a small venue, so it was going to be familiar and not intimidating. He jumped on stage and started with the most popular song there but then, as he was moving, he tripped and had to stop singing for a couple of minutes. He apologized and kept on going but the seed had been planted. He was nervous because he thought of the reason behind tripping. He kept singing and rapping, but people were not as pumped as in other places. Roger tried to finish but the stress was too much and he just fainted. He felt his body move and he heard some voice but he just surrendered to the pain and to tiredness of his body.


 In the hospital, the first thing he did was screaming. He had woken up but he hadn’t realized it for a while as he woke up blind. When he understood what was going on, he just screamed and almost tried to pierce his eyes to make them work. Some family members and Malik stopped him but he had to be sedated in order to be controlled. When he woke up, very late that evening, he heard his specialists talking with his doctor there. She was surprised about his condition but they were explaining how the disease just jumped ahead due to stress. It had been uncontrollable all along. In his bed, Roger cried in silence and tried to figure out what his life was going to be from then on.