What is content?

   The world today is all about making things, producing whatever it is you want in the hopes that someone, somewhere, would want to own in some way, whatever it is you have made. Content creation is the biggest thing nowadays and the fun part of it all is that the ones who create that content are not even good at creating anything. They just grab the best parts of what interests people the most and they mash that up together in order to create something that will attract people to it.

 Usually, content means videos, texts and pictures, all trying to call your attention into something you are probably interesting in. There so many things around right now, that we can say for sure that there is something for everyone. Is not like in the past when people had to go places to look for what they liked and maybe what they liked was not widely available or was even forbidden. Nowadays, every single kind of content is available in your home, without even moving from your bed.

 And people complain about that. Actually, they have two ways of complaining: they want more information, even easier to attain at every single moment in their lives and every single place in the planet. But others want the opposite. As always in human history, there’s always a group, a very vocal one, that advocates for a return to the old days when everything was done by hand and when people didn’t have the same freedoms they have today. They phrase it differently but you know what I mean.

 I won’t say that these kind of people want less freedoms and less information, because many of them just want to be freed from things like social media and the pressures of modern life, but I bet there are some of them who don’t really like the fact that information gives freedom, it gives us power to know that there’s something better out there. Information is knowledge and knowledge is a big power that can never be underestimated. Just ask the ones that have used it to their advantage.

 Of course, not every single piece of information is valuable; just as not every single piece of content is good or even worth a look. We are being dumped tons and tons of shit every single day into our mind, by people and even by computer generated automatic services that read into what we like and enjoy, deciding then to sell us whatever it is they are pushing somewhere in the world or maybe closer to home. Maybe they want us to buy tickets for a sport event, or music from various artists. Maybe they even want us to buy time with some other person or a game that can shield us from the pressures mentioned before.

 This world is surprising in that it has some things that are surprising, amazing if you will, but there are others that have always remained the same. For one, our naiveté is still a big problem when someone else wants us to believe in whatever it is they are talking about or whatever they are trying us to do.  We are still very much a silly little creature that had the luck to evolve into something a little bit more versatile and interesting. And yet, we still like to believe what we know are lies.

 Maybe its because people have gotten used to having everything at hand, just in front of them, so they have left their defense mechanisms in a dark corner inside their minds, where it cannot help them when someone wants to take advantage of them. Humans have decided, actively, to let their guard down and just enjoy all the good things of being the most evolved creature on the planet’s surface. Sadly enough, there are bad things too and there are many bad humans around to make our lives not like a dream.

 But we were talking about content. And how does this all relate to that? Very simple: the content machine that has been created, where people ask for “community managers” in their companies, is all about trying to make us thing one thing that may not be true. Actually, it’s mostly never true. We are now offered various options and we have to decide which one is the real one, which will make us happy for sure. And when we decide, we mostly choose the most visual striking option.

 That’s because we are humans, we are attracted to everything that goes inside our heads through our eyes. It has always been like that, ever since publicity was created and all the attempts to sell whatever it is they were selling. Because you can better believe that every single piece of content today wants to sell you something. Only a small fraction has been created for your pure enjoyment and even that can be put into question. It’s all about buying, about exchanges between people that can go right or wrong.

 But the truth is that we don’t really mind at all. We don’t care what it is they want to do with us. We just conclude that it is all a tale trying to make us feel scared about big companies and the government and how the mighty God of capitalism works. Our reaction is one of contempt for the ones that try to warn us about the bad things behind this society that has become a huge marketplace where everything is exchanged, no matter what. There is always a buyer and there is always someone selling exactly what we are looking for, what we want the most.

 We don’t know how else to live anymore. If everything disappeared tomorrow, many people would collapse on the spot, not knowing what to expect from the world. And that’s very important, because people feel safe in this huge marketplace, they know how everything works and they like that. The unknown has only ever attracted a very small amount of people, the real adventure of not knowing what lies beyond. Most of us like a good routine and we stick to it even if we complain daily about it.

Well, that’s what content is all about. It’s brings a cozy feeling to people that sometimes think the world might be going down any day now. That’s why even the news coverage in general has changed, in order to adapt reality, those things that we always thought that they couldn’t be manipulated. History changes or at least the way we look at it. Our perspective is no longer ours, but someone else’s, someone behind a computer who wrote exactly what we are going to think about a certain subject.

 And I have bad news: they have succeeded. Because people are not critical anymore, they just listen and listen, read and read, they think they are building their own opinion but they are not. They are just choosing what they like from what they’ve heard and seen, not really digging deep into anything. That’s too much work.

 That’s how we live nowadays. So if we can still fight, making the kind of content that is free from everything and every form, maybe that way we can still have a little window of hope. Maybe that way we can actually give people hope for the future and even for a present that looks like one thing but that is most likely something else.

His right choice

   I took off my clothes and just tossed them to one side, on the sand. The wind was chilly and every single hair on my skin rose because of the cold. But I didn’t put anything back on. I left the clothes there to be carried by the water later on. There was no point in hiding them anywhere or trying for them not to get wet. The truth was I didn’t care anymore about anything and I still don’t. I didn’t even looked back when I started walking, looking at the rocks far on the other side of the beach.

 The water washed my feet, as if a thousand knives stabbed me slowly. It hurt, of course, but I knew that was going to happen and my body was getting ready for it. I was so tired of everything, of people and life and everything surrounding it. I just wanted to walk the beach, the only place that could relax my mind. Eventually, I would have to get into the ocean and breath in some salt water. But I didn’t know when that would be happening. It was better to take it one step at a time.

 Pembelton Beach was far from any settlement. There where some houses close by but it would take them at least fifteen minutes to get to me if they realized I was there, my some miracle. All the details had being chosen carefully. I didn’t want anyone to stop me from being free, at least once in my life. I had felt imprisoned from day one, from the first moment I realized life was just this unfair list of things happening to a mere body, an essence that has nothing to do with anything else.

 Society failed me. Or maybe I was the one who failed society. Anyway, we were not meant to be together. I had always felt strange in social situations, such as parties and crowds. The “odd one”, was my nickname back in high school. People thought I didn’t know that but I knew, I heard every word that they attempted for me not to hear. They didn’t have the balls to say it to my face. I would have preferred that. And it was the same in college and in other contexts.

 To be fair, I have to say that university was the best place for me because I could be whoever I was without really caring about others. I had what you would call friends but they are not around anymore and I don’t blame them. Or maybe I do blame them but, what’s that good for? People have excuses for everything and I have run tired of listening to them. As I said before, I don’t care anymore. Not at all. I just want to move on to something else, whatever that may be. Does it sound tragic and melodramatic? As you might guess, I don’t care.

 After the first twenty minutes, the cold water started feeling less painful, as well as the wind. I stopped crossing my arms over my chest and I just held them to the side. The ocean was getting more and more violent, as a storm was clearly coming from deep into the open ocean. The clouds had rapidly turned from white to almost black. And I could even see some thunders far into the sea. It was beautiful in a way. It seemed everything I felt was being reflected by the weather.

 I would have wanted rain to come faster but it didn’t seem to want to downpour just yet, so I walked on. I remembered many other times in my life when rain had been a factor. When being stood up by someone or just staying home safe, as it was the only place I could really feel protected. I lived with my parents, of course. I still do, in a way. The point is I felt taken care of because they were there and because I knew there was no other way for me. I can hear you think…

 Love was always a really weird thing for me. To be honest, I don’t think it exists. I never did. I did see some traces of it in other people’s lives but maybe it was something else. Maybe it’s just that people are too afraid to be alone and they just cheat themselves into having a relationship that they think it’s based on love, when in reality they just have a very basic human need to feel someone else close by, to feel someone else’s warmth. Of course, I felt that too. Not that it mattered.

 The sand on Pemberton Beach is very black, probably because of the ancient volcanic origin of the region. The big boulders scattered all over are also dark, doubling as a home for many sea creatures. As I walked down the natural path, I saw several crabs, in various sizes. Those small creatures made me think that life may not be as complicated as I think it is. However, they free of our society, our brains that torture us every day with things that will never happen to us.

 Someone once asked me what my dream for the future was. It happened on a job interview and it kind of shocked me. Not only because dreams are not something I have, but also because the question was asked in singular, as if most people had only one dream. Maybe they meant work wise but I just couldn’t answer the question. And I have never being good at lying, so I told the man I didn’t have dreams for the future, only hopes. For a future where I could be free, truly free. Of course, the man ended the interview there and I never heard from that company again.

 I went to several interviews and I applied to so many jobs. That ended recently, when I finally got a menial job at a company handling papers and getting coffee. After so many millions spent and time wasted, I ended up being the guy they ask for more milk or sugar or those stupid stick to stir up the coffee. You can guess I wasn’t very happy with it and that’s why I left it last week and came to this beach. My parents were disappointed but there was no other way.

 Begging was involved in getting the money for this trip but they eventually gave it to me, after promises it would be just for a weekend and that I would help them by looking at some houses for them to buy. They want a house by the beach to spend their elder years. With that excuse I travelled here yesterday and now I’m naked on a beach, far from any other human being that could intervene at what I’m going to do. That’s exactly how I planned it, many months ago.

 Because this idea had been around my head for a long time. It had appeared first when I was in school and many times more until now. The difference is I can finally do it now because I didn’t feel any remorse. I just felt I had to do it and I didn’t care about anything else. There was no other way right then and I did not want to listen to long speeches about people who cared about me, or wanted me stay around. If they did, they would have been around. My parents, they were prepared, or so I thought.

 Pain is always harder at first, that’s always the case. They knew how to handle it and had other children, which helps. As I entered the ocean, after a long walk, I realized it was the right moment to do it. I felt happy for the first time in a long time because I knew I was doing the right thing. I was finally doing something that made sense. My life was explained to me in those last moments and I realized it served a purpose. But that’s a long explanation, and I’m tired now.

 My body was drowned in just a few minutes. It is one of the most horrible deaths but I did it exactly as I had researched it. Big gulps and avoid moving too much. It worked exactly as it was supposed to. I was washed ashore the next day, when they discovered me.

 Now, I’m at peace. I’m finally free at there is no way someone can convince me I didn’t do the right thing. What was my function in life, if not ending up here? I wasn’t good alive, I was a waste of space and matter. Now, I’m finally who I was supposed to be.

A family

   His wife had fainted and the kids were now trying to help her feel better in the car. Meanwhile, he was still staring at the house, as if it was going to magically change it’s looks from the old and almost destroyed state it was in to the almost mansion he had thought he purchased some weeks ago. He didn’t feel good at all but his body was suddenly not able to respond to anything. He only reacted when his boy, who was around ten years old, came from the car and told him his wife wanted to talk to him with urgency. He turned around slowly, still in disbelief.

 The only thing his wife wanted to tell him was that they should be going to the police and tell them what had happened. They had to do it as soon as possible because maybe, just maybe, the person that had done that to them may be closer than they thought. He drove back to the nearby small town and explained the situation to the police officers. The one that took care of them put a hand to his forehead to clean the sweat off his face and told them they weren’t the first to come saying they had been robbed in such a way. At least four families had gone through the same thing that year.

 He explained that they had always used that house because the owner had died many years ago and no one could claim ownership of it. Actually, the state still had to wait ten years in order to be able to take possession of the house and then sell it or do whatever they wanted with it. And, of course, everything they showed was false and people never cared to check before they spent all that money in a new house. The family man, called George, explained to the officer that they were precisely there to check out the house because it was supposed to be finished in six months.

 Again, his wife had sit down. She asked for a glass of water and tried to relax but her heart was beating too fast. Norma, that was her name, had already begun planning so many trips and so many other fun stuff around that house. The amount of money they had spent was nothing next to the emotional investment they had obviously already done in that place. It was just a very cruel joke to play in them and she just could not believe someone would do such a thing. She still wanted to think it was some kind of mistake.

 But it wasn’t. They had been robbed of millions and they did all the paperwork to sue the people and the alleged company that had processed the whole thing. Of course, the company was a fake and the possibility of being reimbursed was almost impossible but they needed to do everything according to the law. Because, when the time came, they would need to prove they did not have a country house or anything like that. It was a very long process and a very slow one too. But after several months, it finally ended.

 The relationship between George and his wife was not the best. The situation with the new house had deteriorated everything they had before they realized they had been cheated on. They stopped being close to each other and after what happened, they rarely even spoke when they were alone. They tied to maintain normalcy for the children but it was obvious they were not idiots and could realize very easily that their parents didn’t really like each other anymore. However, they did not have a big response to it.

 In time, about a year after the robbery, Norma decided to file for divorce. She realized she simply didn’t trust her husband anymore and she actively blamed him for having been robbed off all the money they had paid for the country house. She realized she could never forget that, so the intelligent thing to do was to just get a divorce. Of course, she wanted to keep the kids and George wasn’t going to just give them to her. It was a very ugly situation in which every person they know had an opinion and that helped their marriage to die quickly.

 They finally agreed that they would share custody of the children with them living most of the week with their mother and the weekends with their father. They were still young and they both knew it was going to be a very hard thing to live with but they agreed they could do it for their children. The kids felt everything was their fault somehow, and began to behave in different ways, from hitting classmates back in school to just stop talking and turning into a repressed little kid which obviously wasn’t great for such a young age.

 They each had less and less money to spend, because they had many more things to pay for: gasoline for all the car rides during the week, the shrinks for both of the kids, the allowance George had to pay his wife in order to support the kids, the amount of groceries they had to buy each in order to supply everything necessary for the children… It was just too much and every month things seemed to get pricier and more complicated. One kid began fighting in school too much and the other was accused by a teacher of being autistic.

 It was just a very ridiculous situation that had came from one bad investment, one bad moment in which they hadn’t had the brain to check on the product they were buying first. They both knew it was both of their faults that they had been robbed but it was easier to blame the other because confronting the truth was always very hard and embarrassing. But both George and Norma were to blame. They wanted to seem rich in a moment and never cared to think of their children or about anything else.

 Their marriage was destroyed and when the kids became older they stopped seeing each other and just moved on to have their own lived. Norma remarried first and George killed himself two months after that. He had been tired of calling his children and never getting an answer. That fatal day, he wrote a letter to them, including Norma, telling them how sorry he was for what he did. However, he also reminded them they used to have been a family and they all just bailed on him the first moment they could, not thinking about anything they had gone through.

 In the last few lines, he blamed himself and all of them for the implosion of their perfect family. He said it was their entire fault that just because of something other families could have rallied around, they all just began to fall apart and try to run away from each other as far as they could. Now one of his kids was on drugs, the other had social problems and he made them see what they had become, hoping they could change their ways once he wasn’t there anymore. Of course, he never knew that letter was too little, too late.

Humanity

    I feel I can’t even breathe, I can’t even talk like a normal person and everything I do tends to be joined by some kind of pain. Why is that? Why is it that whenever I want to do things right, they never really come down as easy as they should be or at least as enjoyable as they should be?

 They say, the people I guess, that the world is paved with good intentions. I don’t think that is true but if it were true, I think things would be much better than what they are. If good intentions were the norm, everyone would just be better off or at least would have more of a chance to make whatever they want to make come true.

 No, I’m not missing the point that such saying is precisely meant to be the opposite of what it is. Good intentions are obviously a façade, a way of getting into something and then you realize that being nice and good is simply not enough. You have to be bold and unapologetic. The thing is that when some people behave as such, they are admired and respected. People often love sincerity and that brass characteristic in some men and women. They would even go and call them “heroes”.

 But when others say the same things, even going a little further, then they are not heroes and they are considered just undesirable and annoying people. They are deemed not graceful enough by the rest of the so-called community and are treated worse than if they had a very contagious disease.

 That has happened to me many times. People told me I’m too shy, I never speak, I don’t talk and so on. And when I finally did and said what I had on my mind, many were shocked and seemed to confirm that the reason I didn’t speak up was actually a good one. Because most people mistrust the ones that don’t speak, that shy away from the lights of life.

 People love when a person just talks and talks and always has a story to tell. They don’t care if the story is real or not, they just love to hear and be in the presence of such gods of humanity who embody everything most people would like to be: confident, courageous, adventurous, experienced, interesting and many other character traits that are more realistic in a cartoon than in a real person.

 From the first years of school to the last years on Earth, people always seek those people out. If they can’t be like them, they want to be their friends, to always be close in order to catch those gems they often lay on the world, whether they are experiences that seem incredibly interesting or maybe a joke told in great way or romantic experience or whatever it is that makes them a magnet of attention.

  We are trained by society to be like that, to try to enter that select group. They teach us songs and they make us sing them in the presence of family members and even family friends and others. They make us repeat every word time and again and seek out new things for us to say, to make us interesting while we are children because there’s is an unspoken agreement that no one should be nasty to a child, at least not their face.

 Some kids succeed in the attempt initiated often by their parents (although the kid himself can do it) and then they are inside that group. The bad thing is that they don’t get to stay there forever. They have to keep doing things; they have to be little circus freaks, entertaining the world while they live their lives. Some people realized they are very good at this and others just fail and are forgotten.

 Of course, another way to get in later in life is when having good looks. In young life this doesn’t really count as judging kids by their looks is frowned upon by society, even if every single person has an actual opinions. But that ban is lifted in adolescence because that’s the moment you sort of transform into the person you are going to be for the rest of your life. So after puberty, everyone is magically entitled to judge you and every single person in the planet and, unfortunately, that’s one way to get noticed.

 If you are deemed good looking or beautiful or cute or whatever the word is, you will get into a select group that have certain privileges for a long period of life. Now that period of life is even longer than in other eras of humanity because now we judge more because we think we know more when the truth is that society is the same stupid animal that has thrown humanity of course thousands of times before and will keep doing it in the future.

 So you have to be interesting and beautiful and bold and nice and good and so many things that are not even clearly defined and that are just a mask that people put over their faces, their real faces and their real feelings about every single thing that happens in the world. Is not something revolutionary to say that many of those pretty faces, of those good people, are actually the front of the most despicable beings in the world. It has happened a lot that the mask just falls off and people realized that they cannot keep lying to themselves.

 To be clear, people know when those they admire are not real, are not honest and lie. But they simply look the other way, which is one of the main characteristics of the human being, which is not made of all good and lovable stuff. We are made of really slimy things and those characteristics have shifted the way humanity is many times.

 We are hypocrites. That’s the reality of everything, the truth of our existence and the reason I write and the reason you may read this to the end and the reason to many other things in this life. We love to do things in different ways, not always because we are dared but because we just want to disobey and create chaos. Other times we just nod and smile and nod and smile for life and there are many people in the world that are real professionals in the matter, people that have lied so well to others and for so long, that they have even begun to believe the lies they say.

 I’m not saying that the world is all made up of false and corrupt creatures but the goodness and perfection of it all is simply too annoying to be real, too superficial to be really something that anyone would authentically care about. I do think there is goodness and real feelings in people that can make them much more interesting than the superficial reasons most people use to get close to someone, to make their heroes. But those feelings are so ephemeral that most of the world doesn’t even care.

 The dangerous thing nowadays is all of this fake attention to issues that used to be taboo or forbidden or just dismissed in a second. Although many people really believe in discussing those subjects and be open and real, many more are using them to make them look better, to make them look like saviors and heroes again.

 There are people that simply do not care who they have to pass over as long as they get what they want. And the worst thing is that many others admire that in a person so it creates a very sick thing when someone is just deemed the best because they pretend to be something that they are not and are clearly doing wrong things to get there but they are all forgiven or forgotten.

 Yet, many others decide that they just don’t want to buy into all of that. They don’t want to be in those groups, in those sects that idealize every single aspect of a human’s life. Everything today is a standard, there is a very narrow path to follow is people decide to get off that standard. And even if they choose that path, the options at the end of it are scarce if they exist.

And it’s not about being different because that shouldn’t be a thing in life. At the end of the day, thanks to DNA, we are all different and that is obvious. We are not machines so we are not copies. Being different is imbedded in us so we shouldn’t praise or go after that because it’s who we are.

 I just hope my body let’s me speak and think again, soon.