Guy with iPhone

That's all guys want. And girls too. A guy with an iPhone.

In today's world things, stuff, objects are what define us. Not what we think or do or say but what we own. Going to the newest store or coffee shop, buying the latest trend in technology or clothes, watching the "hip" shows on TV or trying to be like the hottest celebrity. All that is important now.

But what about us? The real us, I mean. These days who er are is extreme diluted, as if what we own was water and our painted souls just got to insignificant in its presence.

What is really incredible is the fact that many people fabricate originality and sell it as if it was unique and never repeatable. But it is the opposite. We are unique by the mere fact of being born but that seems not to be enough for any of us.

As a species, we fail to appreciate life. We recognize ourselves as the ruling species of this Earth, more intelligent and adaptable but are we really? Specially when, for the largest part, we use our lives only to imitate and pretend instead of living it and nothing more?

Just go outside for some time, it doesn't have to be much. You'll see people. Look at their way of using clothes, their way of wearing make up, even the way people talk and walk. In the most part, all of it has been prefabricated. And the source is not a surprise. The media is today the most powerful force in the world, more than any petty politician or religious leader. Media is here to stay and judges us all every single day.

We created it so we should know what is about but we seem to have lost control of it. Instead of using it as a tool to unite the world and share cultural heritage, media has transformed in the almighty God of us all. Church is inside our homes and, even more dangerous, inside our minds.

Media has become so powerful that everything it tells us, we assume it as the truth. And even if we don't, we have no way of really contradicting it as it handles almost every aspect of modern day societies, here and anywhere else in the world.

The worst are the mixed messages. For year media, along with other industries at its service, has told us that we most look a certain way. Skinny, in general, but also with certain features to be more attractive to others, never mind our gender.

So that's where all the perfume ads are born. Artsy, maybe. But they tell who should we be or at least what we should aspire to be. And people believe it and enforce it.

For example, create a profile in any dating site or even any social media website. For one week put a picture of someone else. Women should find the picture of a woman with big breasts, tiny waist and pouty lips and men should post a picture of a shirtless guy, gym body, nice teeth. A week after, change it for a picture of yourself, out of bed (for real). See what gets more attention.

And this even translates to subcultures. Gay men are a perfect example or superficial thought. And no, its not about homophobia, is how homosexual men have adapted to their so called community being mistreated for years. So it was preferable not to form a bond with someone so sex has stayed most important. And that, is hardly arguable. So big dick pics are a huge thing. I'm a gay man, I should know.

But when I said mixed messages I also refer to those endearing campaigns, ads or others, most likely featuring a celebrity, that tell us how great it is the be ourselves and how everyone is going to love each other so much just because we accept our differences.

I call bullshit on that one. Why? Because humankind is hypocritical, we say one thing but do the opposite just seconds after. That's how many wars have started and how geopolitics works. Many people don't really like each other but they try to keep it peaceful as wars are often too expensive and money is first.

Many people may disagree with all that's being said, more like written, in these past paragraphs. But it is the truth, take it as you want. As said before, just go outside, take a walk and take a good look at the people, everyday folks walking around with their families or in couples.

Do you really see happiness? Or do you see people just content, happy enough? Is like asking about freedom, a phenomenon not very different from this one.

So that's how we can come back around and realize we do want to be those people, the one in the advertisements and the movies. We want to be easily happy, we want love that is unconditional and perfect and even better if it comes in the shape of someone we have learned is physically suitable.

We're not the same humankind that came out of caverns and mated only to have offspring. No, now love is a status factor in society, like a very important prize that not everyone gets and certainly not in the same way. This affects specially the people born after the media explosion, the sixties and seventies.

So that's why, we look for that guy with an iPhone, a guy that helps us get where we want and to be who we've been told to be. And if you disagree, you fail. Because the only way to change that reality is by accepting it and then slowly turn it into something else. After all, we made it happen. So we can make it stop.