Amanda hated that big departments store, the one that had being opened just a few months ago by the highway. It was mainly because every time she drove past it, it was packed with people and everyone from every corner of town had at least been there looking around. Besides the crow factor, she really disliked all those big brands that didn’t really specialize in anything, instead selling every single thing under the sun. It seemed greedy to her, from a business point of view.
Everyone else loved it, even her own family. The day they had the idea to go to buy some of the Christmas supplies to decorate the tree; she was adamant in buying them in the Christmas store she had always gone to in the neighborhood. It was owned by a very nice woman who brought all of the objects from her town, where many of her family members helped in the process of making the ornaments. But now the number of people going there was diminishing a lot due to the new big store opening so close by.
She decided to due that shopping herself in the small store from the neighborhood and found everything she needed right there. It was appalling it see that there was not one other person buying anything in the store and it was the precise season to do it. The owner of the store was so grateful, so gave Amanda one extra box of silver handmade balls for the tree. She didn’t wanted to accept them but looking straight in the eye of the woman, she decided it was best not to argue.
When she returned home, she discovered her family was not there. Amanda was very angry because it was clear they had gone against what she had said. Of course, she hadn’t forbidden them to go to the big store but she was very disappointed that her own family was not supportive of the people they had known their entire lives. When they arrived with bags full of stuff, she ignored them and had an early night.
Her husband even attempted to have sex with her but she refused, turning all the lights off and giving her back to him. There was no way she was going to have sex with someone that didn’t respect her convictions and everything she stood for. So she just closed her eyes and tried very hard to go asleep fast. She took several hours to do so, whereas he fell asleep in a second.
The following morning, she discovered the fridge and the cupboard had been filled with products from that big store. Every single thing from there was twice as big as a normal product: the cans of beans left no room in their space, the soda had to be displaced next to the fruit to fit into the fridge. And the ice cream occupied almost the whole freezer compartment. To Amanda, it was obscene.
Every time in the following days and weeks leading to Christmas, it was really hard to pass by the small store and seeing how no one was entering. One day, she decided to do something about it. She stopped by and looked for the owner. She spoke to her briefly about wanting to help her make the store the preferred Christmas store once again. The old woman was not convinced as she thought the big store was too attractive for people to stop going there.
She confessed Amanda to have been there and told her hat the boxes of decorated balls and other ornaments for trees had many more product inside and the cost was ridiculously cheap. It was practically impossible to sell something cheaper; it would be like giving it away for free. She seemed very sad about her discovery; maybe even to the point she wanted to cry. But Amanda told her they could make something about it.
The first step of her plan was doing what Fanny, the owner of the small Christmas store, had done before her: Amanda had to go to the big store and see for herself what it was that people bought there and why they all went there instead of shopping for nicer things in the small family store. It was difficult for her to confess that she had to go there and that’s why she waited for everyone to be busy to do it. Her husband and kids were in their final weeks of work and school, respectively, so it was perfect timing.
The day she went to the big store, she was able to find a parking space in no time, even with most of them being already occupied. For a moment she felt please but then remembered what her mission was there. Inside, she decided not to ask anyone where to go because she thought it would look kind of strange if she ask for Christmas decorations and days later the other store got new things.
So she wandered around, looking at the frozen foods section, which consisted of five very long aisles, the pet area that was like a small city and the automobile department, which had a very strong smell of new car, an aroma she had always loved. It was something very difficult to ignore but she was able to do it once she finally got to the Christmas ornaments area, which was packed with people looking for stuff.
First, she took pictures with her cellphone of what they had on display. Then, he paid close attention to the items that people seemed to be buying more. She pretended to be curious about some teddy bears to hang on the tree every time a worker went by her. She knew they wouldn’t appreciate her corporate spying at all. After an hour or so, she decided to go back home and analyze the situation.
The very next day, she visited Fanny to have a talk about the ideas she had for the store and its products. The first thing was to give it a new look, inside and out. So she did a whole presentation, kind of a proposal to Fanny, of what to do and how to it. Fanny was so moved by the passion Amanda had put into it that she decided to go along and let her try to make her store an important part of the Christmas tradition again.
Amanda’s family began to wonder where she went every single morning and afternoon. Her and her car disappeared so often that her children began to miss her mother’s presence, even if it was only to complain about something or if they needed her to take them somewhere in the car. Those duties were passed on to the father, which was definitely not very pleased to be the new chauffeur of the house.
Back in the store, Amanda and Fanny had bought supplies in order to start the remodeling. They weren’t going to do something very deep because there was no time to hire professional to do any profound work. Besides, Christmas was not very far away and they had to take advantage of every single day they had. The idea was to have the store ready by December the 1st, in order for Fanny to get at least three weeks of good sales. Amanda felt they could do it easily.
The first thing was to ask Fanny’s family in her hometown to change the design on the balls. They had to make new designs, more modern but still hand made. They decided to go with new colors and themes for each of the boxes. The idea was to make every single box of ornaments a very unique one. Fanny’s family was very happy with the idea and they got to work immediately.
The second part of the remodeling was decoration. They spent a whole afternoon looking for the right paper with the perfect colors to do the decorating inside and outside. They also bought a 3D projector, which illuminated a wall in the outside and gave nice images of Santa Claus and other Christmas characters. That was the most expensive thing but she assured Fanny that it was going to be a great investment.
They worked together intensely for the remainder of November and when December the 1st came, they held a big inauguration party where they invited every single person in the neighborhood. The new ornaments arrived just in time and they flew off the shelves, having to order a second bigger batch the next day. The store was a success and it was Amanda who had made it possible. She felt really proud of her work. She had proven everyone, including herself, that she had a very good head above her shoulders.